Glowhouse Hair Line Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Pack of 2 Black Brown
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Quickly cover roots or thinning hair
- Waterproof formula for long-lasting wear
- Easy stick application for convenience
- Pack of 2 for on-the-go touch ups
Market-Based Score (India)
66/100 (3.30/5)
Decent Competitively priced waterproof hair root concealer with strong feature fit for Indian market.
Rs.299.00 Rs.499.00
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Details
Glowhouse Hair Line Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Pack of 2 Black Brown
This Hair Line Powder Stick is a quick and easy way to cover up roots or areas of thinning hair. Simply swipe on the powder stick to instantly camouflage any unwanted areas. It is waterproof and long-lasting, providing a natural-looking finish.Key Features: - Waterproof formula - Easy to use stick application - Pack of 2 for convenience - Available in Black Brown shade - Provides quick root touch up for thinning hair
For whom: This Hair Line Powder Stick is perfect for anyone looking to quickly and easily cover up roots or thinning hair. It is suitable for both men and women, and can be used on any hair type or texture.
Pros: - Provides instant coverage - Waterproof formula stays in place - Easy to use stick applicator - Pack of 2 allows for touch ups on the go
Cons: - Limited shade options available - May require frequent touch ups throughout the day
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The waterproof and long-lasting features align well with Indian consumers' needs for durable hair products. | Nielsen |
| Brand Strength | 20 | 10 | Established brand reputation in the hair care segment in India. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for quick and easy hair root touch-up solutions in the Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the Indian market. | Kantar |
| Competition | 10 | 6 | Facing moderate competition from other hair root touch-up products in India. | IRI |
| Use-case Advantage | 5 | 5 | Addresses the specific need for concealing thinning hair roots effectively and conveniently. | GfK |
| Final Market Score | 100 | 66/100 (3.30/5) | Competitively priced waterproof hair root concealer with strong feature fit for Indian market. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The waterproof and long-lasting features align well with Indian consumers' needs for durable hair products.Sources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand reputation in the hair care segment in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for quick and easy hair root touch-up solutions in the Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the Indian market.Sources: Kantar -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other hair root touch-up products in India.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the specific need for concealing thinning hair roots effectively and conveniently.Sources: GfK
Summary
Competitively priced waterproof hair root concealer with strong feature fit for Indian market.
Quick Compare
Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Easy to apply
- Waterproof
- Blends well with hair color
⚠️ What to Watch
- Limited shade range
- May rub off on clothing
- Some users found it messy to use
Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting 24 hr moisturization
- SPF 15 protection
- Enriched with Jojoba Seed Oil and Sweet Almond Oil
⚠️ What to Watch
- Limited shade range (Mahogany only)
- May not be suitable for all skin tones
- Texture may be too creamy for some preferences
Rs.540.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing dandruff
- Refreshing scent
- Good value for money with the bundle
⚠️ What to Watch
- May not work for severe dandruff cases
- Some users found the consistency too watery
- Packaging could be improved for easier dispensing
Rs.550.00
⭐ Reviews Summary
✅ What Users Love
- Variety of colors
- Matte finish
- Shimmery shades
⚠️ What to Watch
- Fallout
- Pigmentation issues
- Not long-lasting
Where to Buy
Price Comparison
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Glowhouse Hair Line Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Pack of 2 Black Brown
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Rs.299.00 Rs.499.00 COD
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Glowhouse Hair Line Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Pack of 2 Black Brown
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