Yerose Abbott Selsun Selsun Daily Anti Dandruff Shampoo 240ml

Yerose Abbott Selsun Selsun Daily Anti Dandruff Shampoo 240ml

Yerose Abbott Selsun Daily Anti Dandruff Shampoo is a specialized formula designed to effectively treat and prevent dandruff for healthy and beautiful hair.

Key Features:
- Contains Selenium Sulfide to fight dandruff-causing fungus
- Gentle on the scalp and hair
- Helps to soothe itching and flaking
- Suitable for daily use
For whom:
This shampoo is suitable for individuals with dandruff-prone scalp looking for an effective solution to manage their condition.

Pros:
- Clinically proven to reduce dandruff
- Leaves hair feeling clean and refreshed
- Helps to improve scalp health over time
Cons:
- May not be suitable for individuals with sensitive skin or scalp
- Some users may experience dryness with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Selsun Daily is well-suited for Indian consumers' needs.	GfK
Brand Strength	20	18	Yerose Abbott is a trusted brand in India.	Brandwatch
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other anti-dandruff shampoos.	Kantar
Use-case Advantage	5	5	Addresses common dandruff issues faced by Indian consumers.	AC Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing market, but price competitiveness could be improved.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—