WHEEZAL ARNICA HAIR N SCALP SHAMPOO 1000 ML

WHEEZAL ARNICA HAIR N SCALP SHAMPOO 1000 ML

- Wheezal Arnica Hair N Scalp Shampoo is a herbal shampoo formulated with the goodness of arnica extracts to promote healthy hair and scalp.

- Key Features: - Contains arnica extracts to nourish the hair and scalp - Helps to strengthen hair follicles and reduce hair fall - Promotes healthy scalp and prevents dandruff - Suitable for all hair types

- For whom: - People looking for a natural and herbal shampoo to improve hair and scalp health - Individuals with hair fall and scalp issues like dandruff

- Pros: - Herbal formula with arnica extracts - Strengthens hair follicles and promotes healthy scalp - Suitable for all hair types Cons: - May not lather as much as chemical-laden shampoos - Strong herbal scent may not be liked by everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size appeals to Indian consumers looking for value for money in hair care products.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the hair care segment.	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing competition from both established and emerging brands offering similar natural hair care solutions.	IRI
Use-case Advantage	5	5	Addresses common hair and scalp issues faced by Indian consumers like dandruff and hair fall.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural hair care shampoo with competitive pricing in a growing market segment.

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