WHEEZAL ARNICA ANTI DANDRUFF SHAMPOO 200 ML PACK OF 2

WHEEZAL ARNICA ANTI DANDRUFF SHAMPOO 200 ML PACK OF 2

Developed by Wheezal Laboratories, this Arnica Anti Dandruff Shampoo comes in a pack of 2 bottles with each bottle containing 200 ml of the product.

Key Features:
- Contains the benefits of arnica that helps in reducing dandruff
- Nourishes the scalp and hair to promote healthy hair growth
- Refreshing fragrance that leaves hair feeling clean and fresh

For whom:
This shampoo is suitable for individuals who are dealing with dandruff issues and are looking for a natural solution to improve the health of their scalp and hair.

Pros:
- Effectively reduces dandruff
- Natural ingredients that are gentle on the scalp
- Leaves hair feeling soft and manageable

Cons:
- Some users may find the fragrance too strong
- May take some time to show visible results for severe dandruff issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Arnica known for its anti-dandruff properties, aligning with consumer needs.	IndiaToday
Brand Strength	20	18	Well-established brand with good reputation in the shampoo market.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoo packs.	Retail360
Competition	10	10	Facing moderate competition from other anti-dandruff shampoo brands in the market.	BusinessStandard
Use-case Advantage	5	3	Offers effective solution for dandruff problems, meeting consumer expectations.	HinduBusinessLine
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective anti-dandruff properties at competitive pricing.

Factor	Rating (out of 5)	Notes
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