Wella Professionals Invigo Volume Boost Bodifying Shampoo 250 ml Lightweight Volumizing Hair Cleanser for Normal to Fine Hair With Cotton Extracts

Wella Professionals Invigo Volume Boost Bodifying Shampoo 250 ml Lightweight Volumizing Hair Cleanser for Normal to Fine Hair With Cotton Extracts

About Product: Wella Professionals Invigo Volume Boost Bodifying Shampoo is a lightweight volumizing hair cleanser specifically designed for normal to fine hair. It gently cleanses the hair while adding volume and body for a fuller, thicker look.

Key Features: Formulated with cotton extracts, this shampoo helps to enhance hair volume without weighing it down. It also provides nourishment and moisture to the hair, leaving it feeling soft and smooth. The invigorating scent leaves hair smelling fresh and clean.

For Whom: This shampoo is ideal for individuals with normal to fine hair looking to boost volume and add body to their hair. It is suitable for daily use and is safe for colored hair.

Pros: - Lightweight formula that does not weigh hair down - Adds volume and body to fine hair - Nourishes and moisturizes the hair - Leaves hair feeling soft and smooth - Invigorating scent

Cons: - May not provide enough hydration for very dry hair types - Some users may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for normal to fine hair with cotton extracts.	GfK
Brand Strength	20	18	Wella Professionals is a well-known brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for volumizing shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar volumizing shampoos.	Euromonitor
Competition	10	10	Facing competition from other established volumizing shampoo brands.	Nielsen
Use-case Advantage	5	3	Provides lightweight cleansing ideal for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive competitive advantage in Indian volumizing shampoo market.

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