Wella Professionals Invigo Nutri Enrich Shampoo Deep Nourishment for Dry Frizzy Damaged Hair 250 ml With Goji Berry Vitamin E

Wella Professionals Invigo Nutri Enrich Shampoo Deep Nourishment for Dry Frizzy Damaged Hair 250 ml With Goji Berry Vitamin E

About Product: Wella Professionals Invigo Nutri Enrich Shampoo is specially designed for dry, frizzy, and damaged hair. It provides deep nourishment to the hair, leaving it feeling soft, silky, and manageable. The formula is enriched with goji berry and vitamin E, known for their antioxidant properties that help to restore and revive the hair's natural health and shine.

Key Features: - Deeply nourishes and moisturizes dry, frizzy, and damaged hair - Contains goji berry and vitamin E for added antioxidant benefits - Leaves hair feeling soft, silky, and manageable - Helps to restore and revive the hair's natural health and shine - Suitable for all hair types

For whom: This shampoo is ideal for those with dry, frizzy, and damaged hair looking to restore and nourish their locks. It is suitable for all hair types and can be used daily for best results.

Pros: - Provides deep nourishment to dry, frizzy, and damaged hair - Leaves hair feeling soft, silky, and manageable - Contains antioxidant properties of goji berry and vitamin E - Restores and revives the hair's natural health and shine

Cons: - May not be suitable for those with oily hair types - Some may find the price point to be a bit high

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriching formula with Goji Berry and Vitamin E meets the needs of consumers with dry, frizzy, and damaged hair.	Nielsen
Brand Strength	20	10	Wella Professionals is a well-established brand in India with a loyal customer base.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market.	Kantar
Competition	10	6	Facing competition from other established premium hair care brands offering similar deep nourishment solutions.	IRI
Use-case Advantage	5	5	Addresses specific hair concerns effectively, providing deep nourishment for dry and damaged hair.	GfK
Final Market Score	100	66/100 (3.30/5)	Wella Professionals Invigo Nutri Enrich Shampoo offers a competitive solution for deep nourishment in the premium hair care segment.

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