Vichy Dercos Anti Dandruff Advanced Action Shampoo Normal to Oily Hair 390ml

Vichy Dercos Anti Dandruff Advanced Action Shampoo Normal to Oily Hair 390ml

Vichy Dercos Anti Dandruff Advanced Action Shampoo is specifically formulated for those with normal to oily hair who struggle with dandruff. Its advanced formula targets dandruff at the root, tackling both visible flakes and underlying causes for long-term relief.

Key features include a unique blend of active ingredients such as selenium sulfide and salicylic acid, which work together to exfoliate and purify the scalp while regulating sebum production. This helps to eliminate dandruff, soothe scalp irritation, and restore the skin's natural balance.

This shampoo is ideal for individuals dealing with dandruff and oily hair, providing a gentle yet effective solution to combat flakes while maintaining scalp health. It is suitable for daily use and can be incorporated into your regular hair care routine for best results.

Pros: - Controls dandruff and flaking - Balances sebum production - Soothes scalp irritation - Suitable for daily use Cons: - May not be suitable for those with dry hair types - Some individuals may find the scent too strong or medicinal

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for normal to oily hair addresses common Indian hair concerns.	Euromonitor
Brand Strength	20	18	Vichy is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Strong growth in anti-dandruff shampoo segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in India.	AC Nielsen
Competition	10	8	Facing strong competition from other established anti-dandruff shampoo brands in India.	GfK
Use-case Advantage	5	5	Effective against dandruff and oiliness, meeting key needs of Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation fit, but faces tough competition in growing segment.

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