VAGAD S KHADI HERBAL GRAMODAYA Shikakai and Honey Shampoo 210ml Removes Dirt Maintain Moisture Prevents Dandruff Parabens Free Silicon Free Red

VAGAD S KHADI HERBAL GRAMODAYA Shikakai and Honey Shampoo 210ml Removes Dirt Maintain Moisture Prevents Dandruff Parabens Free Silicon Free Red

uce Hair Fall Suitable for All Hair Types. Key Features: - Contains natural ingredients like Shikakai and Honey - Removes dirt and maintains moisture in the hair - Prevents dandruff and reduces hair fall - Free from parabens and silicon

For whom: This shampoo is suitable for all hair types and is especially beneficial for those looking for a natural and chemical-free hair care product.

Pros: - Natural ingredients provide gentle care for the hair - Effective in removing dirt and maintaining moisture - Helps prevent dandruff and reduce hair fall

Cons: - May not lather as much as traditional shampoos due to absence of silicon - Scent may not be as strong as some synthetic shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shikakai and Honey combination aligns with current consumer preference for natural ingredients.	AC Nielsen
Brand Strength	20	10	Established brand with a focus on natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in the market.	Retail360
Competition	10	6	Facing competition from other established herbal shampoo brands in the market.	Euromonitor
Use-case Advantage	5	5	Addresses common hair concerns like dandruff and moisture retention.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal shampoo in a competitive Indian market.

Factor	Rating (out of 5)	Notes
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