Ustraa Anti Dandruff Shampoo 250ml With Climbazole Ginger Tea Tree Oil Controls Dandruff No Sulphates No Parabens No Silicone No Mineral Oil

Ustraa Anti Dandruff Shampoo 250ml With Climbazole Ginger Tea Tree Oil Controls Dandruff No Sulphates No Parabens No Silicone No Mineral Oil

Key Features: - Contains Climbazole, Ginger, and Tea Tree Oil to effectively control dandruff - Free from sulphates, parabens, silicone, and mineral oil - Nourishes the scalp and promotes healthy hair growth - Has a refreshing fragrance - Suitable for all hair types
For whom: - Those struggling with dandruff and itchy scalp - Individuals looking for a natural and effective solution for dandruff control - People with sensitive scalp who want to avoid harsh chemicals in their hair care products
Pros: - Effectively controls dandruff and soothes itchy scalp - Natural ingredients help nourish the scalp and promote healthy hair growth - Free from harmful chemicals that can damage the hair and scalp - Suitable for all hair types and safe for daily use
Cons: - Some users may find the scent too strong - May take some time to see results for severe dandruff issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Climbazole, Ginger, and Tea Tree Oil aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Ustraa is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to other anti-dandruff shampoos in the market.	Kantar
Competition	10	5	Facing competition from established anti-dandruff shampoo brands in India.	Nielsen
Use-case Advantage	5	3	Effective in controlling dandruff without harmful chemicals.	GfK
Final Market Score	100	76/100 (3.80/5)	Ustraa Anti Dandruff Shampoo 250ml is well-positioned in the Indian market with its natural ingredients and competitive pricing.

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