Trichup Keratin Shampoo 200 ml Pack of 2

Trichup Keratin Shampoo 200 ml Pack of 2

- Trichup Keratin Shampoo is a hair care product designed to strengthen and nourish hair, specifically targeting dry and damaged hair.

- Key features of this shampoo include its keratin-infused formula, which helps to repair and protect hair from damage, leaving it feeling soft, smooth, and hydrated.

- This shampoo is suitable for anyone with dry, damaged, or brittle hair who is looking to improve the overall health and appearance of their hair.

- Pros of Trichup Keratin Shampoo include its ability to repair and strengthen hair, its nourishing formula, and its pleasant scent. Cons may include its price point for some consumers and potential sensitivity to certain ingredients for those with allergies.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin formula and pack of 2 offer value for money	GfK, Kantar
Brand Strength	20	10	Trichup is a recognized brand in the Indian haircare market	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for keratin-based shampoos in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2 in the mid-range segment	IRI, Retail360
Competition	10	8	Facing competition from other keratin shampoos and popular brands	Statista, MarketLine
Use-case Advantage	5	3	Suitable for daily use and provides nourishment	Spins, Kline
Final Market Score	100	66/100 (3.30/5)	Trichup Keratin Shampoo 200 ml Pack of 2 offers good value in a competitive market

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