TRESemme Keratin Smooth Shampoo 1000ml With Keratin Protein and Argan Oil Salon Like Smooth Hair Up To 72H Frizz Control

TRESemme Keratin Smooth Shampoo 1000ml With Keratin Protein and Argan Oil Salon Like Smooth Hair Up To 72H Frizz Control

TRESemme Keratin Smooth Shampoo is a professional quality hair care product that helps in achieving salon-like smooth hair at home. Formulated with keratin protein and argan oil, it provides intense nourishment and effectively controls frizz for up to 72 hours.

Key Features: - Contains keratin protein and argan oil for smooth and nourished hair - Provides up to 72 hours of frizz control - Gives a salon-like finish to the hair - Suitable for all hair types

For whom: This shampoo is ideal for anyone looking to achieve smooth, frizz-free hair at home. It is suitable for all hair types and can be used regularly for best results.

Pros: - Provides salon-like smoothness - Controls frizz effectively - Nourishes the hair with keratin protein and argan oil Cons: - May not be suitable for those with very fine or oily hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin and Argan Oil are popular ingredients for smooth and frizz-free hair.	Euromonitor
Brand Strength	20	18	TRESemme is a well-established brand known for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features and benefits it offers.	Retail Gazette
Competition	10	8	Facing competition from other premium hair care brands offering similar benefits.	Cosmetics Business
Use-case Advantage	5	5	Long-lasting frizz control for up to 72 hours suits Indian climate and lifestyle.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective ingredients and competitive pricing in a growing market.

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