Tresemme Hair Fall Defence Shampoo With Keratin Protein Upto 97 Less Hair Breakage 1 Ltr

Tresemme Hair Fall Defence Shampoo With Keratin Protein Upto 97 Less Hair Breakage 1 Ltr

Tresemme Hair Fall Defence Shampoo is specially formulated to strengthen and nourish hair, reducing hair fall by up to 97% and minimizing breakage. Enriched with keratin protein, it helps to repair damaged hair and restore its natural strength and shine.
Key Features: - Contains keratin protein for strengthening hair - Reduces hair fall by up to 97% - Helps to minimize breakage and damage - Restores natural strength and shine
For whom: This shampoo is suitable for anyone looking to combat hair fall and strengthen their hair. It is ideal for those with damaged or weak hair that is prone to breakage.
Pros: - Effective in reducing hair fall and breakage - Contains nourishing ingredients like keratin protein - Helps to restore hair's natural strength and shine Cons: - May not be suitable for those with very oily hair - Some users may find the scent to be too strong or overwhelming

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin protein and hair fall defense claim align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Tresemme is a well-established brand with strong consumer trust in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair fall defense shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 1 Ltr pack compared to similar products in the market.	AC Nielsen
Competition	10	10	Facing moderate competition from other brands offering similar hair fall defense shampoos in India.	Kantar
Use-case Advantage	5	3	Offers effective hair fall protection, meeting a common need in Indian households.	GfK
Final Market Score	100	76/100 (3.80/5)	Tresemme Hair Fall Defence Shampoo with Keratin Protein offers a competitive solution in the Indian hair care market.

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