TRESemme Hair Fall Defence Shampoo 1 L Conditioner 190 ml With Keratin for Hair Fall Control and Longer Stronger Hair Anti Hairfall for Damaged Hair For Men Women

TRESemme Hair Fall Defence Shampoo 1 L Conditioner 190 ml With Keratin for Hair Fall Control and Longer Stronger Hair Anti Hairfall for Damaged Hair For Men Women

TRESemme Hair Fall Defence Shampoo and Conditioner set is specially formulated with Keratin to help control hair fall and promote longer, stronger hair. The shampoo comes in a 1 L bottle, while the conditioner is 190 ml. Suitable for both men and women, this set works effectively on damaged hair to prevent hair fall and promote overall hair health.

Key Features: - Formulated with Keratin for hair fall control - Helps strengthen and nourish hair from root to tip - Suitable for both men and women - Ideal for damaged hair in need of repair - Leaves hair feeling soft, smooth, and manageable

For whom: This TRESemme Hair Fall Defence Shampoo and Conditioner set is perfect for individuals experiencing hair fall and looking to strengthen and nourish their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Helps control hair fall and promote hair growth - Strengthens and nourishes hair from within - Leaves hair soft, smooth, and manageable - Suitable for all hair types - Ideal for damaged hair in need of repair

Cons: - The strong fragrance may be overpowering for some individuals - May not be suitable for those with sensitive scalp or allergies to certain ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin formula aligns with current consumer trends for hair care products in India.	Nielsen
Brand Strength	20	15	TRESemme is a well-established brand in India.	Euromonitor
Category Momentum	20	10	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing strong competition from other established anti-hairfall shampoo brands in India.	IRI
Use-case Advantage	5	5	Addresses common hair fall issues faced by Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	TRESemme Hair Fall Defence Shampoo has a competitive position in the Indian market with strong brand recognition and relevant features.

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