Sunsilk Nourishing Soft Smooth Shampoo 340 ml

Sunsilk Nourishing Soft Smooth Shampoo 340 ml

Sunsilk Nourishing Soft Smooth Shampoo is a specially formulated shampoo that helps to nourish and soften dry, damaged hair. Its unique formula is enriched with keratin yogurt and vitamin E, which work together to hydrate the hair and leave it feeling soft and smooth.

Key Features: - Enriched with keratin yogurt and vitamin E - Nourishes and softens dry, damaged hair - Leaves hair feeling soft and smooth - Suitable for daily use

For whom: This shampoo is ideal for anyone with dry, damaged hair looking to nourish and soften their locks. It is suitable for all hair types and can be used daily for best results.

Pros: - Hydrates and nourishes the hair - Leaves hair feeling soft and smooth - Pleasant scent - Affordable price point

Cons: - Some may find the formula too heavy for their hair type - May not be suitable for those with sensitive scalps

Overall, Sunsilk Nourishing Soft Smooth Shampoo is a great option for anyone looking to add hydration and softness to their dry, damaged hair. Its unique formula and affordable price make it a popular choice among consumers.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunsilk Nourishing Soft & Smooth Shampoo meets key consumer needs.	GfK
Brand Strength	20	18	Sunsilk is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Shampoos category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar shampoos in India.	Euromonitor
Competition	10	8	Facing moderate competition from other popular shampoo brands in India.	Kantar
Use-case Advantage	5	5	Addresses specific hair care needs of Indian consumers effectively.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Sunsilk Nourishing Soft & Smooth Shampoo holds a strong position in the competitive Indian shampoo market.

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