SP Hydrate Shampoo Moisturizing Shampoo for Dry Dull Flaky Scalp 250 ml

SP Hydrate Shampoo Moisturizing Shampoo for Dry Dull Flaky Scalp 250 ml

The SP Hydrate Shampoo is a moisturizing shampoo specifically formulated for dry, dull, and flaky scalps. It helps to hydrate and nourish the scalp, leaving hair feeling soft and revitalized.

Key Features: - Formulated for dry, dull, and flaky scalps - Moisturizes and nourishes the scalp - Leaves hair feeling soft and revitalized - 250 ml bottle

For whom: This shampoo is ideal for individuals with dry, dull, and flaky scalps looking to hydrate and revitalize their hair.

Pros: - Hydrates and moisturizes the scalp - Leaves hair feeling soft and revitalized - Suitable for dry, dull, and flaky scalps

Cons: - May not be suitable for all hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains hydrating ingredients suitable for dry, dull, and flaky scalp issues.	Cosmetics Design Asia
Brand Strength	20	18	Established brand with a loyal customer base in the shampoo category.	Brand Equity
Category Momentum	20	15	Growing demand for moisturizing shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar moisturizing shampoos in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from other brands offering similar moisturizing shampoos.	Business Standard
Use-case Advantage	5	5	Addresses a specific need for individuals with dry and flaky scalp concerns.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Well-positioned moisturizing shampoo for dry, dull, and flaky scalp in a competitive market.

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