SILK ESSENCE Intense Hydrating Shampoo 250ml Conditioner 250ml

SILK ESSENCE Intense Hydrating Shampoo 250ml Conditioner 250ml

Introducing SILK ESSENCE Intense Hydrating Shampoo and Conditioner set, designed to deeply nourish and moisturize your hair for a silky smooth finish.

Key Features:
- Infused with silk proteins to strengthen and repair hair
- Hydrating formula to replenish moisture and prevent dryness
- Leaves hair feeling soft, smooth, and manageable

Ideal for those with dry, damaged, or frizzy hair, SILK ESSENCE Intense Hydrating Shampoo and Conditioner is perfect for anyone looking to restore health and shine to their locks.

Pros: - Deeply hydrates and moisturizes hair - Strengthens and repairs with silk proteins - Leaves hair feeling silky smooth and manageable
Cons: - May not be suitable for those with very oily hair - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers intense hydration suitable for Indian climate.	Beauty Insider
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for hydrating shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar hydrating shampoos.	Retail360
Competition	10	10	Facing moderate competition from other hydrating shampoo brands.	Cosmopolitan
Use-case Advantage	5	3	Addresses common hair dryness issues faced by Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this hydrating shampoo well in the Indian market.

Factor	Rating (out of 5)	Notes
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