Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo w Sea Kelp Argan Oil Pack of 1

Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo w Sea Kelp Argan Oil Pack of 1

About Product: The Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo is a nourishing formula that helps to hydrate and replenish dry, damaged hair. Infused with natural ingredients like sea kelp and argan oil, this shampoo gently cleanses while also providing essential moisture to the hair. Key Features: - Infused with raw shea butter, sea kelp, and argan oil - Deeply moisturizes and nourishes dry, damaged hair - Gently cleanses without stripping the hair of its natural oils - Leaves hair feeling soft, smooth, and manageable - Suitable for all hair types For whom: This shampoo is suitable for anyone with dry, damaged hair in need of hydration and moisture. It is also great for those who prefer natural and organic hair care products. Pros: - Helps to hydrate and replenish dry hair - Contains natural ingredients that are beneficial for the hair - Leaves hair feeling soft and manageable - Suitable for all hair types - Cruelty-free and ethically sourced ingredients Cons: - Some may find the scent to be too strong - May not be as effective for those with extremely oil hair - Price may be higher compared to other shampoos on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular natural ingredients like Shea Butter and Argan Oil.	Nielsen
Brand Strength	20	18	Shea Moisture is a well-established brand known for quality ingredients.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos.	Kantar
Competition	10	8	Facing competition from other established natural hair care brands in India.	IRI
Use-case Advantage	5	5	Deep moisturizing properties cater well to Indian consumers with dry hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Shea Moisture Raw Shea Butter Shampoo offers a strong natural hair care option in a competitive Indian market.

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