SCHONES Hair Serum For Strong and Shine Hair 50ML

SCHONES Hair Serum For Strong and Shine Hair 50ML

SCHONES Hair Serum is a carefully formulated product designed to strengthen and add shine to your hair. It is made with natural ingredients that nourish the hair and promote healthy growth.

Key Features: - Strengthens hair strands to reduce breakage - Adds shine and smoothness to hair - Lightweight formula that doesn't weigh hair down - Contains natural ingredients like argan oil and vitamin E

For whom: SCHONES Hair Serum is suitable for all hair types, including dry, damaged, and color-treated hair. It is perfect for those looking to improve the overall health and appearance of their hair.

Pros: - Helps reduce frizz and flyaways - Absorbs quickly into the hair without leaving a greasy residue - Can be used on both damp and dry hair for added moisture and shine

Cons: - Some users may find the scent too strong - May not provide enough hydration for extremely dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a good combination of strengthening and shine-enhancing features desired by Indian consumers.	Beauty Insider
Brand Strength	20	10	The brand has a strong reputation for hair care products in India.	Brand Equity
Category Momentum	20	15	Hair serums are in high demand in the Indian market due to increasing focus on hair care.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Faces moderate competition from established and new players in the Indian hair serum market.	Cosmetics Business
Use-case Advantage	5	3	Addresses specific hair care needs of Indian consumers such as strength and shine.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong market potential for SCHONES Hair Serum in the competitive Indian hair serums segment.

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