SBL ARNICA MONTANA HERBAL SHAMPOO 200ML PACK OF 2

SBL ARNICA MONTANA HERBAL SHAMPOO 200ML PACK OF 2

SBL Arnica Montana Herbal Shampoo is a natural hair care product that is specially formulated to promote healthy hair growth and prevent hair fall.

Key Features: - Contains Arnica Montana extract which helps in stimulating hair follicles - Enriched with natural ingredients for nourishing and strengthening hair - Free from harmful chemicals like sulfates and parabens - Suitable for all hair types

For whom: This shampoo is ideal for individuals looking for a gentle and effective hair care solution for promoting hair growth and reducing hair fall. It is suitable for both men and women.

Pros: - Natural ingredients promote healthy hair growth - Free from harmful chemicals - Suitable for all hair types - Pleasant fragrance

Cons: - May not lather as much as chemical-based shampoos - Some users may find the price a bit high

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Arnica Montana known for hair nourishment, aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the shampoo category.	Nielsen
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-sensitive Indian consumers.	Kantar
Competition	10	6	Facing strong competition from established and emerging herbal shampoo brands in the Indian market.	IRI
Use-case Advantage	5	5	Addresses common hair issues like dandruff and hair fall, meeting key consumer needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to herbal ingredients, competitive pricing, and brand loyalty.

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