Rustic Art Mint Eucalyptus Shampoo Butter with Sal Butter Vit E Sulphate Paraben Silicone Free Natural Organic For Women Men Reduces Hair Fall Controls Frizz 100 g

Rustic Art Mint Eucalyptus Shampoo Butter with Sal Butter Vit E Sulphate Paraben Silicone Free Natural Organic For Women Men Reduces Hair Fall Controls Frizz 100 g

- Rustic Art Mint Eucalyptus Shampoo Butter is a natural and organic hair care product that is free from harmful chemicals like sulphates, parabens, and silicones.

- Key Features include the use of Sal Butter, which nourishes the hair and scalp, Vitamin E for added moisture and protection, and a refreshing Mint Eucalyptus fragrance.

- This shampoo butter is suitable for both men and women who are looking for a gentle and effective hair care product that helps reduce hair fall and control frizz.

- Pros: Natural and organic ingredients, refreshing fragrance, reduces hair fall, controls frizz
- Cons: May not lather as much as traditional shampoos, may require a longer transition period for the hair to adjust to sulfate-free formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in natural ingredients like Sal Butter, Mint, and Eucalyptus, meeting consumer preferences for sulfate, paraben, and silicone-free products.	Vogue, Elle
Brand Strength	20	10	Established brand reputation in the natural hair care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural and organic hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar natural and organic shampoo butters in the market.	Hindu Business Line, YourStory
Competition	10	6	Facing competition from other established natural hair care brands offering similar benefits.	Livemint, Business Today
Use-case Advantage	5	5	Addresses common hair concerns like hair fall and frizz for both men and women.	Femina, India Today
Final Market Score	100	66/100 (3.30/5)	Competitively positioned natural shampoo butter catering to the growing demand for organic hair care solutions in India.

Factor	Rating (out of 5)	Notes
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