Revlon Outrageous Color Protection Shampoo 400ml

Revlon Outrageous Color Protection Shampoo 400ml

Revlon Outrageous Color Protection Shampoo is a specially formulated shampoo designed to protect colored hair from fading and damage. Its advanced formula helps to maintain vibrant color while nourishing and strengthening the hair.

Key Features: - Formulated with antioxidants to protect against color fading - Helps to strengthen and nourish hair - Leaves hair feeling soft and manageable - Suitable for all hair types

For whom: This shampoo is ideal for individuals with colored hair looking to maintain their vibrant color and keep their hair healthy and strong.

Pros: - Protects hair color from fading - Nourishes and strengthens hair - Leaves hair feeling soft and manageable - Suitable for all hair types

Cons: - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' hair care needs.	Beauty Insider, Vogue India
Brand Strength	20	18	Revlon's strong brand presence and trust in the Indian market.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for color protection shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Business Standard
Competition	10	8	Facing moderate competition from other color protection shampoo brands.	Hindustan Times, The Economic Times
Use-case Advantage	5	5	Offers unique benefits for color-treated hair maintenance.	Femina
Final Market Score	100	76/100 (3.80/5)	Revlon Outrageous Color Protection Shampoo 400ml is well-positioned in the Indian market with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
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