Redken Frizz Dismiss Sulphate Free Shampoo With Smoothening Complex 300 ml Professional pH Balancing Shampoo for Dry Frizzy Hair Smoothens Hair Adds Shine Manages Frizz For Men Women

Redken Frizz Dismiss Sulphate Free Shampoo With Smoothening Complex 300 ml Professional pH Balancing Shampoo for Dry Frizzy Hair Smoothens Hair Adds Shine Manages Frizz For Men Women

Key Features: - Sulphate-free formula - Contains a smoothening complex to help manage frizz - Professional pH balancing shampoo - Suitable for dry, frizzy hair - Adds shine to hair

For whom: This shampoo is suitable for both men and women who have dry, frizzy hair and are looking to manage frizz and add shine to their hair.

Pros: - Helps to smooth and manage frizz - Adds shine to hair - Professional-grade formula - Sulphate-free

Cons: - May not be suitable for all hair types - Some users may find the price point to be on the higher side.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free formula with smoothening complex aligns with current trend for frizz management.	GfK, Nielsen
Brand Strength	20	18	Redken is a well-established brand known for quality hair care products in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for sulphate-free professional shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar professional hair care products in the Indian market.	IRI, Retail360
Competition	10	10	Facing competition from other professional hair care brands offering similar frizz management solutions in India.	WWD, BeautyPackaging
Use-case Advantage	5	3	Effective for managing frizz in both men and women with dry, frizzy hair.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Redken Frizz Dismiss Sulphate Free Shampoo is well-positioned in the Indian market for effective frizz management.

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