PROTEIN KERA Sulphate Free Hydrating Shampoo 250 ML And Anti Frizz Conditioner 250ML Paraben Free For Frizz Hair Combo Pack

PROTEIN KERA Sulphate Free Hydrating Shampoo 250 ML And Anti Frizz Conditioner 250ML Paraben Free For Frizz Hair Combo Pack

The PROTEIN KERA Sulphate Free Hydrating Shampoo and Anti Frizz Conditioner combo pack is specially formulated to hydrate and nourish frizzy hair, leaving it smooth and manageable.

Key Features: - Sulphate free shampoo gently cleanses without stripping the hair of its natural oils - Paraben free conditioner helps to control frizz and add shine - Infused with protein to strengthen and repair damaged hair

For whom: This combo pack is perfect for individuals with frizzy hair who are looking for a hydrating and smoothing solution.

Pros: - Hydrates and nourishes frizzy hair - Helps control frizz and add shine - Strengthens and repairs damaged hair

Cons: - Some users may find the scent too strong - Results may vary depending on hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers sulfate-free, hydrating, and anti-frizz properties, meeting current market trends.	Beauty Insider
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	10	Growing demand for sulfate-free and hydrating shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free and hydrating shampoo combos.	Retail Today
Competition	10	6	Facing competition from other established sulfate-free and anti-frizz shampoo brands in the market.	Cosmetics Business
Use-case Advantage	5	5	Addresses the specific needs of individuals with frizzy hair, a common concern in India.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned sulfate-free and hydrating shampoo combo for the Indian market.

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