Pilgrim Argan Oil Hair Serum For Dry Frizzy Hair Hair Smoothing Smoothing Control Of Frizzy Dry Hair Instant Shine Smoothness Soft Hair Anti Frizz For Unisex 100 Ml Pack of 1

Pilgrim Argan Oil Hair Serum For Dry Frizzy Hair Hair Smoothing Smoothing Control Of Frizzy Dry Hair Instant Shine Smoothness Soft Hair Anti Frizz For Unisex 100 Ml Pack of 1

This Pilgrim Argan Oil Hair Serum is specifically designed for dry, frizzy hair. Its unique formula helps to smooth and control frizz, providing instant shine and smoothness to your hair. Made with argan oil, it also helps to make your hair soft and manageable.
For those struggling with dry, frizzy hair, this serum is the perfect solution. Whether you have curly, straight, thick, or thin hair, this serum is suitable for all hair types. It helps to nourish and moisturize your hair, leaving it looking healthy and radiant.
Key Features: - Contains argan oil to nourish and moisturize hair - Smoothes and controls frizz - Provides instant shine and smoothness - Suitable for all hair types - Helps to make hair soft and manageable
Pros: - Helps to tame frizz and flyaways - Leaves hair looking shiny and healthy - Easy to use pump bottle - Travel-friendly size - Pleasant scent
Cons: - May not work for extremely severe cases of frizz - Some users may find the scent too strong - Price point may be higher than other hair serums on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers key features like hair smoothing, control of frizz, and instant shine, aligning well with consumer needs.	GfK, Kantar
Brand Strength	20	10	Pilgrim is a recognized brand in the hair care segment in India.	Brandwatch, Nielsen
Category Momentum	20	15	Hair serums are popular in the Indian market due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a premium hair serum, making it accessible to a wide range of consumers.	IRI, Retail360
Competition	10	6	Faces moderate competition from established brands offering similar hair serums in the Indian market.	MarketLine, Statista
Use-case Advantage	5	5	Addresses the common issue of dry and frizzy hair for both men and women, catering to a broad audience.	Spinsights, RetailWire
Final Market Score	100	66/100 (3.30/5)	Pilgrim Argan Oil Hair Serum offers a well-rounded solution for dry and frizzy hair, positioned competitively in the Indian hair care market.

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