OGX Thick Full Biotin Collagen Volumizing Shampoo for Thin Hair Thickening Shampoo with Vitamin B7 Hydrolyzed Wheat Protein Paraben Free Sulfate Free Surfactants 385ml

OGX Thick Full Biotin Collagen Volumizing Shampoo for Thin Hair Thickening Shampoo with Vitamin B7 Hydrolyzed Wheat Protein Paraben Free Sulfate Free Surfactants 385ml

OGX Thick & Full Biotin Collagen Volumizing Shampoo is specially formulated for thin hair in need of volume and thickness. With key ingredients like Vitamin B7, collagen, and hydrolyzed wheat protein, this shampoo helps to strengthen and plump up each strand for fuller-looking hair.

Key Features: - Contains Biotin to promote hair growth and thickness - Collagen helps to strengthen the hair shaft - Hydrolyzed wheat protein nourishes and adds volume - Free from parabens and sulfates - Suitable for daily use

For Whom: This shampoo is perfect for individuals with thin or fine hair looking to add volume and thickness to their locks. It is also suitable for those wanting to promote hair growth and strengthen their strands.

Pros: - Helps to add volume and thickness to thin hair - Contains beneficial ingredients like Biotin and collagen - Free from harmful parabens and sulfates - Leaves hair feeling strong and nourished - Suitable for daily use

Cons: - May be too heavy for individuals with already thick or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Biotin and Collagen for thin hair thickening.	GfK
Brand Strength	20	18	OGX is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for volumizing shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium volumizing shampoos.	Nielsen
Competition	10	8	Facing competition from other premium volumizing shampoos in the market.	Statista
Use-case Advantage	5	5	Addresses the specific need for thickening thin hair effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this shampoo well in the growing volumizing segment.

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