OGX Organix Ever Straight Shampoo Brazilian Keratin Therapy 13 oz

OGX Organix Ever Straight Shampoo Brazilian Keratin Therapy 13 oz

The OGX Organix Ever Straight Shampoo is a popular choice for those looking to achieve smooth and straight hair with the help of Brazilian Keratin Therapy. This shampoo is formulated to help reduce frizz and promote a sleek, straight look for your hair.

Key Features:
- Infused with Brazilian Keratin Therapy to help straighten and smooth hair
- Helps reduce frizz and promote a sleek appearance
- Designed for use on all hair types
- Contains no sulfates or parabens
For Whom:
This shampoo is great for anyone looking to achieve straight and smooth hair, particularly those with frizzy or curly hair who want to reduce frizz and maintain a sleek appearance.

Pros:
- Helps to straighten and smooth hair
- Reduces frizz for a sleek look
- Suitable for all hair types
- Free of sulfates and parabens
Cons:
- Some users may find the scent too strong
- May not be moisturizing enough for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Brazilian Keratin Therapy is popular among Indian consumers for hair care.	Euromonitor
Brand Strength	20	18	OGX is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	Retail360
Competition	10	8	Facing competition from other premium brands offering similar keratin-based shampoos in India.	Kantar
Use-case Advantage	5	5	Addresses the need for straightening and keratin treatment in one product.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, but faces price competition in growing Indian premium shampoo market.

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