Nyle Naturals Volume Enhance Shampoo With Blackberry Reetha and Amla Gentle Soft Shampoo PH Balance and Paraben Free For Men and Women 800ml

Nyle Naturals Volume Enhance Shampoo With Blackberry Reetha and Amla Gentle Soft Shampoo PH Balance and Paraben Free For Men and Women 800ml

This Nyle Naturals Volume Enhance Shampoo is specially formulated with natural ingredients like Blackberry, Reetha, and Amla to provide gentle and effective cleansing for your hair. The PH balanced formula ensures that it cleanses without stripping away the natural oils from your scalp, leaving your hair soft and voluminous.

Key Features:
- Enriched with Blackberry, Reetha, and Amla
- PH balanced and paraben-free
- Suitable for both men and women
- Provides gentle cleansing while enhancing volume

This shampoo is suitable for individuals who want a gentle yet effective cleansing experience without compromising on the volume and softness of their hair. It is ideal for all hair types and can be used by both men and women looking for a natural and nourishing shampoo.

Pros:
- Natural ingredients for gentle care
- PH balanced formula for healthy scalp
- Paraben-free and safe for daily use

Cons:
- May not lather as much as traditional shampoos
- Some users may prefer a stronger fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in natural ingredients like Blackberry, Reetha, and Amla, meeting consumer preference for herbal products	AC Nielsen
Brand Strength	20	18	Established brand with positive reputation for quality and effectiveness	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the quantity offered, appealing to budget-conscious consumers	Retail360
Competition	10	8	Facing moderate competition from other natural ingredient shampoos in the market	Euromonitor
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide target audience	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural ingredient shampoo with strong brand and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—