Nat Habit Hibiscus Navdha Shampoo for Hair Growth Fermented Soy Gentle Cleanser for Long Thick Hair Natural Shampoo for Oily Scalp Dry Frizzy Hair with Amla For Women Men Sulfate Free 250ml

Nat Habit Hibiscus Navdha Shampoo for Hair Growth Fermented Soy Gentle Cleanser for Long Thick Hair Natural Shampoo for Oily Scalp Dry Frizzy Hair with Amla For Women Men Sulfate Free 250ml

Nat Habit Hibiscus Navdha Shampoo is a natural shampoo that is specifically designed for promoting hair growth and strengthening the hair. It is enriched with fermented soy and hibiscus extracts to provide a gentle cleansing experience while nourishing the scalp.

Key Features: - Formulated with hibiscus and fermented soy for hair growth - Suitable for all hair types, including oily scalp and dry, frizzy hair - Contains amla for added nourishment and hydration - Sulfate-free formula that is gentle on the hair and scalp

For whom: Nat Habit Hibiscus Navdha Shampoo is suitable for both men and women who are looking to improve the overall health and appearance of their hair. It is ideal for those with oily scalp, dry, frizzy hair, and anyone looking to promote hair growth naturally.

Pros: - Gentle and nourishing formula - Suitable for all hair types - Helps promote hair growth and strengthen the hair - Sulfate-free and natural ingredients

Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of ingredients targeting specific hair concerns.	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos.	Kantar
Competition	10	10	Facing strong competition from other established natural shampoo brands.	IRI
Use-case Advantage	5	3	Addresses common hair issues like oily scalp and dry, frizzy hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural shampoo in a competitive market, but needs to leverage use-case advantages for better differentiation.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—