Matrix Biolage Hydrasource Shampoo Hydrates Moisturizes Dry Hair For Dry Hair 400Ml Pack Of 1

Matrix Biolage Hydrasource Shampoo Hydrates Moisturizes Dry Hair For Dry Hair 400Ml Pack Of 1

About Product: Matrix Biolage Hydrasource Shampoo is formulated to hydrate and moisturize dry hair. It helps to restore the natural balance of moisture in the hair, leaving it feeling soft and manageable. This shampoo is free of parabens and is suitable for daily use.

Key Features: - Hydrates and moisturizes dry hair - Restores natural moisture balance - Leaves hair soft and manageable - Paraben-free formula - Suitable for daily use

For whom: This shampoo is designed for individuals with dry hair looking to improve moisture levels and hydration. It is suitable for all hair types and can be used on a daily basis for best results.

Pros: - Hydrates and moisturizes effectively - Restores natural moisture balance - Leaves hair feeling soft and manageable - Suitable for daily use - Paraben-free formula

Cons: - May not be suitable for individuals with oily hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hydrasource Shampoo addresses specific needs of dry hair.	GfK, Nielsen
Brand Strength	20	18	Matrix Biolage known for quality hair care products in India.	Brandwatch, Kantar
Category Momentum	20	15	Shampoos in high demand due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	0	Intense competition in the shampoo market with various brands.	Spire Research, RetailWire
Use-case Advantage	5	3	Effective in hydrating and moisturizing dry hair.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Matrix Biolage Hydrasource Shampoo is well-positioned in the Indian shampoo market with its focus on hydrating and moisturizing dry hair.

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