Mamaearth Curd Smoothening Shampoo For Women and Men with Curd Keratin for Smooth Shiny Hair 250 ml Nourishes Dry Hair and Controls Frizz

Mamaearth Curd Smoothening Shampoo For Women and Men with Curd Keratin for Smooth Shiny Hair 250 ml Nourishes Dry Hair and Controls Frizz

The Mamaearth Curd Smoothening Shampoo is a specially formulated shampoo designed to nourish and smoothen dry, frizzy hair. With the goodness of curd and keratin, this shampoo helps in achieving smooth and shiny hair.

Key Features:
- Contains curd and keratin to nourish and smoothen hair
- Controls frizz and adds shine to the hair
- Suitable for both women and men
- Free from harmful chemicals like sulfates, parabens, and silicones


This shampoo is ideal for individuals with dry and frizzy hair looking to achieve smooth, shiny, and manageable hair. It is safe for use by both women and men and is suitable for all hair types.

Pros:
- Nourishes and hydrates dry hair
- Controls frizz and adds shine to the hair
- Free from harmful chemicals
Cons:
- Some users may not prefer the fragrance of the product
- May not be suitable for those with oily scalp

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Curd and keratin combination aligns with current trend for nourishing hair care products.	Euromonitor
Brand Strength	20	18	Mamaearth's strong brand reputation for safe and effective products.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient-based shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium natural shampoos in the market.	Nielsen
Competition	10	5	Facing strong competition from established and emerging natural hair care brands.	Kantar
Use-case Advantage	5	3	Addresses dry hair and frizz issues, common concerns in Indian climate.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective natural ingredients, facing competitive market.

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