Mamaearth Almond Shampoo With Cold Pressed Almond Oil And Vitamin E 250 ml

Mamaearth Almond Shampoo With Cold Pressed Almond Oil And Vitamin E 250 ml

This shampoo is formulated with cold pressed almond oil and vitamin E to nourish and strengthen your hair from root to tip. It is free from harmful chemicals like sulfate, parabens, silicones, and artificial fragrances, making it safe for all hair types, including color-treated hair.

Key Features:
1. Contains cold pressed almond oil and vitamin E
2. Nourishes and strengthens hair
3. Free from harmful chemicals
4. Suitable for all hair types
5. Safe for color-treated hair

For whom:
This shampoo is perfect for anyone looking to nourish and strengthen their hair while avoiding harmful chemicals. It is suitable for all hair types, including color-treated hair.

Pros:
1. Nourishes and strengthens hair
2. Free from harmful chemicals
3. Safe for color-treated hair

Cons:
1. Some people may find the scent too mild
2. May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond oil and Vitamin E align with current consumer preference for hair nourishment.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-established brand known for natural products.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar natural ingredient shampoos.	Nielsen
Competition	10	10	Facing strong competition from other natural ingredient shampoo brands.	Kantar
Use-case Advantage	5	4	Addresses hair fall and dryness issues commonly faced in India.	GfK
Final Market Score	100	86/100 (4.30/5)	Strong market potential due to brand strength, ingredient fit, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—