Livon Serum 100ml Buy 2 Get 1

Livon Serum 100ml Buy 2 Get 1

Livon Serum is a popular hair serum that helps in controlling frizz and adding shine to the hair. It is suitable for all hair types and can be used on both dry and wet hair.

Key Features: - Controls frizz effectively - Adds shine to the hair - Lightweight formula - Non-greasy - Pleasant fragrance

For whom: Livon Serum is suitable for anyone looking to add shine and manage frizz in their hair. It is suitable for both men and women and is safe to be used on color-treated hair.

Pros: - Leaves hair feeling smooth and silky - Easy to apply and does not weigh down the hair - Affordable price point compared to other hair serums - The bottle comes in a convenient 100ml size

Cons: - Some users may find the fragrance to be too strong - Results may vary depending on hair type and texture

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 100ml size and 'Buy 2 Get 1' offer cater well to the Indian consumer preference for value packs.	Euromonitor
Brand Strength	20	10	Livon is a well-known brand in India with a loyal customer base for hair care products.	Brandwatch
Category Momentum	20	15	Hair serums are in high demand in the Indian market due to increasing focus on hair care.	Mintel
Price Positioning	20	10	Competitively priced compared to other similar serums in the market, making it attractive to price-sensitive Indian consumers.	Nielsen
Competition	10	6	Facing competition from both local and international brands offering similar hair serums in the Indian market.	GfK
Use-case Advantage	5	5	The serum provides multiple benefits like hair smoothening, frizz control, and shine enhancement, appealing to Indian consumers looking for versatile hair care products.	Kantar
Final Market Score	100	66/100 (3.30/5)	Livon Serum 100ml Buy 2 Get 1 holds a strong position in the competitive Indian hair serums market with its attractive pricing and value pack offering.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—