L Or al Professionnel Serie Expert Inforcer Shampoo For reduced hair breakage Adds strength detangles and reduces split ends With Vitamin B6 Biotin

L Or al Professionnel Serie Expert Inforcer Shampoo For reduced hair breakage Adds strength detangles and reduces split ends With Vitamin B6 Biotin

About Product: L’Oréal Professionnel Serie Expert Inforcer Shampoo is designed to reduce hair breakage and add strength to the hair. Enriched with Vitamin B6 and Biotin, this shampoo helps detangle the hair and reduce split ends. Key Features: - Reduces hair breakage - Adds strength to the hair - Detangles hair - Reduces split ends - Contains Vitamin B6 and Biotin For whom: This shampoo is ideal for those looking to strengthen their hair and reduce breakage. It is suitable for all hair types and textures. Pros & Cons: Pros: - Strengthens hair - Reduces breakage - Helps detangle hair - Contains beneficial ingredients like Vitamin B6 and Biotin Cons: - May not be suitable for those with very oily hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inforcer Shampoo addresses key consumer needs like hair breakage and split ends	Kantar
Brand Strength	20	18	L'Oréal Professionnel is a well-established and trusted brand in India	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India	AC Nielsen
Competition	10	8	Facing competition from other premium hair care brands with similar offerings	IRI
Use-case Advantage	5	5	Offers multiple benefits like strength, detangling, and split end reduction	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features and pricing in a growing market segment

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—