L Or al Paris Hyaluron Pure 72H Purifying Shampoo For oily scalp dry hair with salicylic and hyaluronic acid 200 ml

L Or al Paris Hyaluron Pure 72H Purifying Shampoo For oily scalp dry hair with salicylic and hyaluronic acid 200 ml

- About Product

The L'Oréal Paris Hyaluron Pure 72H Purifying Shampoo is specially formulated for those with oily scalp and dry hair. It contains salicylic acid and hyaluronic acid to help cleanse the scalp and hydrate the hair, providing a purifying and nourishing experience.

- Key Features

This shampoo is designed to purify the scalp and remove excess oil, while also moisturizing and nourishing the hair. The inclusion of hyaluronic acid helps to lock in moisture and keep the hair hydrated for up to 72 hours, making it perfect for those with dry hair.

- For whom

This shampoo is ideal for those with oily scalps and dry hair who are looking for a purifying and hydrating solution. It is suitable for all hair types and can be used regularly to maintain a healthy scalp and hair.

- Pros & Cons

Pros: Cleanses and purifies the scalp, hydrates and nourishes the hair, suitable for all hair types, contains salicylic acid and hyaluronic acid.
Cons: Some may find the scent too strong, may not be suitable for those with sensitive skin or scalp conditions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with hyaluronic acid and salicylic acid meets consumer needs	Vogue
Brand Strength	20	18	L'Oréal Paris is a well-established and trusted brand in India	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India	Retail360
Competition	10	8	Facing competition from other premium hair care brands in India	Beauty Monitor
Use-case Advantage	5	5	Addresses the specific needs of oily scalp and dry hair	Elle
Final Market Score	100	76/100 (3.80/5)	Innovative formula and brand strength position this shampoo well in the premium hair care segment in India.

Factor	Rating (out of 5)	Notes
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