Keune Care Vital Nutrition Shampoo 300ml

Keune Care Vital Nutrition Shampoo 300ml

- The Keune Care Vital Nutrition Shampoo is a nourishing shampoo designed to provide intense hydration and restore vitality to dry and damaged hair.

- Key features of this shampoo include its use of essential minerals, Provitamin B5, and shea butter to deeply nourish and strengthen the hair from within.

- This shampoo is ideal for those with dry, damaged, or chemically treated hair in need of intense hydration and repair.

- Pros: Provides intense hydration, restores vitality to hair, strengthens and nourishes from within.

- Cons: May be too heavy for those with fine or oily hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential nutrients for nourishing hair, aligning with Indian consumers' preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Keune is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium shampoo brands in India.	Retail360
Competition	10	8	Facing competition from both international and local brands offering similar premium hair care products in India.	BusinessToday
Use-case Advantage	5	5	Addresses common hair concerns in Indian climate like dryness and damage.	Vogue
Final Market Score	100	76/100 (3.80/5)	Keune Care Vital Nutrition Shampoo is well-positioned in the Indian market with its premium quality and competitive pricing.

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