K rastase Chronologiste R g n rant Shampoo for Aging Hair 250ml Revitalizes Hair Scalp Infused With Powerful Ingredients Abyssine Hyaluronic Acid Vitamin E

K rastase Chronologiste R g n rant Shampoo for Aging Hair 250ml Revitalizes Hair Scalp Infused With Powerful Ingredients Abyssine Hyaluronic Acid Vitamin E

This Kérastase Chronologiste Regenerating Shampoo is specially formulated for aging hair, helping to revitalize both the hair and scalp. It contains powerful ingredients like Abyssine, Hyaluronic Acid, and Vitamin E to provide deep hydration and nourishment.

Key Features:
- Revitalizes aging hair
- Deeply hydrates and nourishes
- Contains Abyssine, Hyaluronic Acid, and Vitamin E
For whom:
This shampoo is ideal for those with aging hair who are looking to restore vitality and shine to their locks. It is suitable for all hair types and textures.

Pros:
- Provides deep hydration
- Nourishes the scalp
- Helps restore shine and vitality
Cons:
- May be on the pricey side for some consumers
- Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Abyssine, Hyaluronic Acid, and Vitamin E caters well to aging hair needs.	Nielsen
Brand Strength	20	18	Kérastase is a well-known and trusted brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Premium pricing may limit mass market penetration in price-sensitive India.	Kantar
Competition	10	0	Intense competition in the premium shampoo segment may impact market share.	IRI
Use-case Advantage	5	3	Addresses specific concerns of aging hair, appealing to a niche segment.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand and unique formulation position this shampoo well in the premium segment.

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