K rastase Chroma Absolu Respect Shampoo For Colour Protection 250ml Sulphate Free Shampoo Fine to Medium Hair Infused with Restoring Acids and Centella Asiatica

K rastase Chroma Absolu Respect Shampoo For Colour Protection 250ml Sulphate Free Shampoo Fine to Medium Hair Infused with Restoring Acids and Centella Asiatica

About Product: Kérastase Chroma Absolu Respect Shampoo is a sulphate-free shampoo specifically designed to protect color-treated fine to medium hair. Enriched with restoring acids and Centella Asiatica, it helps to maintain vibrant color while nourishing and strengthening the hair.

Key Features: - Sulphate-free formula for gentle cleansing - Protects color-treated hair from fading - Restoring acids and Centella Asiatica help to nourish and strengthen the hair - Leaves hair feeling soft, smooth, and manageable - Suitable for fine to medium hair types

For whom: This shampoo is ideal for individuals with fine to medium hair who want to protect their color-treated hair and maintain vibrant color. It is also suitable for those looking to nourish and strengthen their hair while gently cleansing.

Pros: - Protects color-treated hair - Nourishes and strengthens the hair - Sulphate-free formula is gentle on the hair and scalp - Leaves hair feeling soft and manageable

Cons: - May not be suitable for those with very thick or coarse hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free formula and color protection align with current consumer preferences.	Nielsen
Brand Strength	20	18	Kérastase is a well-known premium brand in the Indian market.	Euromonitor
Category Momentum	20	15	Strong growth in sulfate-free shampoos segment in India.	Mintel
Price Positioning	20	10	Priced higher than average, may limit mass-market appeal.	Kantar
Competition	10	8	Facing competition from other premium sulfate-free shampoos in India.	IRI
Use-case Advantage	5	5	Tailored for fine to medium hair types, meeting specific needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Premium sulfate-free shampoo with strong brand backing, facing competition in the Indian market.

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