Joy Hair Fruits Hairfall Defense Conditioning Shampoo Enriched with Pomegranate Strawberry 2 X 340ml

Joy Hair Fruits Hairfall Defense Conditioning Shampoo Enriched with Pomegranate Strawberry 2 X 340ml

About Product: Joy Hair Fruits Hairfall Defense Conditioning Shampoo is a nourishing shampoo enriched with the goodness of pomegranate and strawberry. It is specifically formulated to help reduce hair fall and promote healthy hair growth.

Key Features: - Enriched with natural ingredients like pomegranate and strawberry - Helps reduce hair fall and promote healthy hair growth - Leaves hair feeling soft, smooth, and manageable - Refreshing fruity fragrance

For whom: This shampoo is suitable for anyone looking to prevent hair fall and maintain healthy, strong hair. It is ideal for all hair types and can be used daily.

Pros: - Nourishing formula with natural ingredients - Helps reduce hair fall and promote healthy hair growth - Leaves hair feeling soft and manageable - Refreshing fruity fragrance that lasts

Cons: - Some users may find the scent too strong - May not lather as much as other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pomegranate and strawberry extracts align with current trend towards natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand with good reputation in hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for hairfall defense shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from other established hairfall defense shampoo brands.	Kantar
Use-case Advantage	5	5	Addresses specific need for hairfall control with fruity fragrance.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned hairfall defense shampoo with natural extracts catering to growing demand in the Indian market.

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