John Frieda Frizz Ease Red Original Serum 50ml

John Frieda Frizz Ease Red Original Serum 50ml

About Product: John Frieda Frizz Ease Original Serum is a hair smoothing serum designed to tame frizz and flyaways, leaving hair smooth and sleek.

Key Features: - Formulated with silk proteins and seaweed extract to add shine and manageability to hair - Lightweight, non-greasy formula that can be used on wet or dry hair - Helps protect hair from heat damage and humidity

For whom: This serum is ideal for anyone with frizzy or unruly hair looking for a sleek, polished finish.

Pros: - Instantly tames frizz and flyaways - Leaves hair feeling soft and manageable - Provides heat protection

Cons: - May be too heavy for very fine hair types - Some users may find the scent to be overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The serum's formula and size cater well to Indian consumers' needs.	Euromonitor
Brand Strength	20	18	John Frieda is a well-known and trusted brand in the hair care segment.	Brandwatch
Category Momentum	20	15	Hair serums are experiencing high demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from both local and international hair serum brands.	Kantar
Use-case Advantage	5	5	Addresses frizz and provides smoothness, a key requirement for Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	John Frieda Frizz Ease Original Serum is well-positioned in the Indian hair serum market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—