Japanese Hair Dye Shampoo 300ml Natural Black Colour Floral Scent With Pump Dispenser For All Hair Types for Men Women and Unisex

Japanese Hair Dye Shampoo 300ml Natural Black Colour Floral Scent With Pump Dispenser For All Hair Types for Men Women and Unisex

Key Features: - Easy to use with pump dispenser - Natural black color - Floral scent - Suitable for all hair types - Can be used by men, women, and unisex

For whom: This Japanese Hair Dye Shampoo is suitable for anyone looking for a convenient and easy way to dye their hair at home. It is perfect for those who want a natural black color with a pleasant floral scent.

Pros: - Easy application with pump dispenser - Suitable for all hair types - Gives a natural black color - Pleasant floral scent

Cons: - May not be suitable for those with extremely sensitive scalp - Color may not be as long-lasting as traditional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation catering to diverse hair types and preferences	GfK
Brand Strength	20	10	Established brand reputation in hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for innovative hair care products in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar premium hair dye shampoos	Nielsen
Competition	10	6	Facing competition from established local and international hair dye brands	IRI
Use-case Advantage	5	5	Convenient pump dispenser for easy application and usage	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative hair dye shampoo with competitive pricing and diverse features for Indian market

Factor	Rating (out of 5)	Notes
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