Indulekha Anti Dandruff Shampoo 650 ml for Dandruff Control With Pudina Amla Rosemary OIl Paraben Free For Men Women

Indulekha Anti Dandruff Shampoo 650 ml for Dandruff Control With Pudina Amla Rosemary OIl Paraben Free For Men Women

Key Features: - Enriched with the goodness of Pudina, Amla, and Rosemary oil - Paraben-free formula - Controls dandruff effectively - Suitable for both men and women

For whom: Ideal for individuals dealing with dandruff issues and looking for an effective solution that is gentle on the scalp.

Pros: - Natural ingredients like Pudina, Amla, and Rosemary oil provide nourishment to the scalp - Helps in controlling dandruff and keeping the scalp healthy - Paraben-free formula ensures gentle care for the hair and scalp

Cons: - Some users may find the scent of the product strong - May take longer to show visible results for stubborn dandruff issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pudina, Amla, and Rosemary Oil are popular natural ingredients for dandruff control in Indian market.	IndiaRetailing
Brand Strength	20	15	Indulekha is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Strong growth in anti-dandruff shampoo segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in India.	Euromonitor
Competition	10	6	Facing strong competition from other established anti-dandruff shampoo brands in India.	BusinessInsider
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	RetailToday
Final Market Score	100	66/100 (3.30/5)	Indulekha Anti-Dandruff Shampoo is well-positioned in the competitive Indian market for dandruff control shampoos.

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