Indica Easy Do It Yourself 10 Minutes Hair Color Shampoo with 5 Herbal Extracts and 100 Ammonia Free Long Lasting Formula 12 5g 12 5ml Natural Black Colour Gloves Included

Indica Easy Do It Yourself 10 Minutes Hair Color Shampoo with 5 Herbal Extracts and 100 Ammonia Free Long Lasting Formula 12 5g 12 5ml Natural Black Colour Gloves Included

Indica Easy Do It Yourself 10 Minutes Hair Color Shampoo is a convenient way to color your hair at home without the hassle of traditional hair dye kits. This product is made with 5 herbal extracts and is 100% ammonia-free, making it gentle on your hair and scalp.

Key Features: - Quick and easy application process - Long-lasting formula - Natural black color - Gloves included for easy use

This product is suitable for those who want to touch up their roots or change their hair color without the time and expense of going to a salon. It is perfect for busy individuals who want a convenient solution for coloring their hair at home.

Pros: - Quick application process - Ammonia-free formula - Long-lasting color results Cons: - May not be suitable for drastic color changes - Gloves may not fit all hand sizes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers quick and easy application with herbal extracts and ammonia-free formula.	India Today
Brand Strength	20	15	Established brand with a reputation for natural products.	Brand Equity
Category Momentum	20	10	Growing demand for DIY hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	10	Facing competition from other DIY hair color brands with similar features.	Femina
Use-case Advantage	5	3	Convenient solution for consumers looking to color their hair at home.	Vogue
Final Market Score	100	66/100 (3.30/5)	Indica Easy DIY Hair Color Shampoo offers a competitive solution in the growing Indian market segment.

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