Healthbest Kids Tear Free Shampoo 200 ml Watermelon Gentle Nourishing Hair Cleanser Sulphate Paraben Free For Daily Use

Healthbest Kids Tear Free Shampoo 200 ml Watermelon Gentle Nourishing Hair Cleanser Sulphate Paraben Free For Daily Use

Healthbest Kids Tear Free Shampoo is a gentle and nourishing hair cleanser specifically formulated for children. With a delightful watermelon scent, this shampoo is free from sulphates and parabens, making it safe for daily use on your child's delicate hair.

Key Features:
- Tear free formula for a gentle cleansing experience
- Enriched with nourishing ingredients to keep hair soft and healthy
- Watermelon scent for a refreshing and pleasant hair washing experience
- Sulphate and paraben free, providing a gentle and safe cleanse
For whom:
This shampoo is suitable for children of all ages, from toddlers to pre-teens. Its tear free formula makes it ideal for little ones who may be prone to getting shampoo in their eyes during bath time.

Pros:
- Gentle formula that won't irritate eyes or skin
- Nourishing ingredients help to keep hair soft and healthy
- Watermelon scent is appealing to kids
- Free from harsh chemicals like sulphates and parabens
Cons:
- Some users may prefer a different scent option
- May not be as effective for adults with certain hair types or concerns

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula aligns with current consumer preferences for natural products.	Nielsen
Brand Strength	20	18	Established brand with a reputation for safe and gentle products.	Brand Equity
Category Momentum	20	15	Growing demand for kids' personal care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established kid's shampoo brands in India.	Kantar
Use-case Advantage	5	5	Specifically formulated for daily use on children's hair, meeting a common need.	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Well-positioned tear-free shampoo for kids in the growing Indian market.

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