Head Shoulders Anti Dandruff Shampoo Silky Black 180 ML

Head Shoulders Anti Dandruff Shampoo Silky Black 180 ML

Head & Shoulders Anti Dandruff Shampoo Silky Black is a specially formulated shampoo designed to eliminate dandruff while keeping your hair silky and smooth. It is infused with black pearl extract to help nourish and strengthen your hair, while also fighting the flakes and itchiness caused by dandruff.

Key Features: - Contains black pearl extract for nourished and strong hair - Effectively fights dandruff and relieves itchiness - Leaves hair feeling silky and smooth - Suitable for daily use

For whom: Head & Shoulders Anti Dandruff Shampoo Silky Black is suitable for anyone who wants to effectively combat dandruff while also keeping their hair looking and feeling silky and smooth. It is ideal for those with black hair as the black pearl extract helps enhance the natural shine and vibrancy of dark hair.

Pros: - Helps eliminate dandruff and prevent its recurrence - Nourishes and strengthens hair, leaving it soft and silky - Pleasant scent that leaves hair smelling fresh - Suitable for daily use

Cons: - May not be as effective for severe dandruff conditions - Some users may find the scent too strong - Slightly higher price point compared to regular shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for silky black hair, meeting specific consumer needs.	Euromonitor
Brand Strength	20	18	Head & Shoulders is a trusted brand in the Indian market.	Kantar
Category Momentum	20	15	Strong growth in anti-dandruff shampoo segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Intense competition from other anti-dandruff shampoo brands.	IRI
Use-case Advantage	5	3	Offers effective dandruff control for long-lasting hair health.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Head & Shoulders Anti-Dandruff Shampoo for Silky Black Hair 180 ML holds a strong position in the Indian market segment.

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