Godrej Professional Honey Moisture Shampoo For Dry Damaged Hair 250ml No Paraben with Honey Nourishing Oil

Godrej Professional Honey Moisture Shampoo For Dry Damaged Hair 250ml No Paraben with Honey Nourishing Oil

About Product: The Godrej Professional Honey Moisture Shampoo is a gentle and nourishing shampoo designed specifically for dry and damaged hair. It is free from parabens, making it a safer choice for your hair.

Key Features: This shampoo contains honey nourishing oil, which helps to hydrate and moisturize your hair, leaving it feeling softer and healthier. It also helps to repair damage and strengthen hair follicles.

For whom: This shampoo is ideal for those with dry, damaged, or chemically treated hair. It is suitable for all hair types and textures, and can help restore vitality to your locks.

Pros: - Free from parabens - Hydrates and moisturizes hair - Repairs damage and strengthens hair - Suitable for all hair types Cons: - Some may find the honey scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Honey and nourishing oil combination aligns with current consumer preferences for hair care products in India.	Euromonitor
Brand Strength	20	18	Godrej's established reputation in hair care products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing strong competition from other established brands offering similar natural ingredient shampoos.	IRI
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and damaged hair.	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively positioned natural ingredient shampoo with strong brand backing.

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