Garnier Fructis Style Flat Iron Perfector Straightening Mist Oil 6 Oz Packaging May Vary

Garnier Fructis Style Flat Iron Perfector Straightening Mist Oil 6 Oz Packaging May Vary

Key Features: - Protects hair from heat damage up to 450°F - Contains argan oil for added shine and smoothness - Lightweight mist formula for easy application - Leaves hair straight and frizz-free for up to 48 hours

For whom: This product is suitable for anyone looking to protect their hair from heat damage while achieving sleek, straight styles. It is ideal for those with frizzy or unruly hair that requires extra smoothing.

Pros: - Provides heat protection - Adds shine and smoothness - Long-lasting results - Easy to use

Cons: - Some may find the scent too strong - May leave hair feeling slightly greasy if overapplied

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Flat iron protector and straightening mist popular features	Nielsen
Brand Strength	20	18	Garnier well-known for hair care products in India	Euromonitor
Category Momentum	20	15	Hair serums in high demand due to styling trends	Mintel
Price Positioning	20	15	Competitively priced compared to similar serums	Kantar
Competition	10	5	Facing competition from local and international brands	IRI
Use-case Advantage	5	3	Addresses common need for straight hair styling	GFK
Final Market Score	100	76/100 (3.80/5)	Strong brand with popular features, facing competitive market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Performance in Climate	0.0	—