Dr Batra s Dandruff cleansing shampoo 200 ml

Dr Batra s Dandruff cleansing shampoo 200 ml

This shampoo is specifically formulated to effectively cleanse the scalp and reduce dandruff. It contains natural ingredients that help nourish the scalp and prevent the recurrence of dandruff.

Key Features:
- Contains natural ingredients
- Effectively cleanses the scalp
- Helps reduce dandruff
For whom:
This shampoo is suitable for individuals with dandruff-prone scalps who are looking for a gentle yet effective solution to manage their condition.

Pros:
- Natural ingredients
- Effective at reducing dandruff
- Nourishes the scalp
Cons:
- May not work for severe dandruff conditions
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation tailored for Indian hair and scalp needs.	India Today
Brand Strength	20	18	Dr. Batra's established reputation in natural healthcare products.	Brand Equity
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium brands.	Business Standard
Competition	10	8	Facing competition from established anti-dandruff shampoo brands.	Economic Times
Use-case Advantage	5	5	Effective solution for persistent dandruff issues.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation with competitive pricing in growing anti-dandruff segment.

Factor	Rating (out of 5)	Notes
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