Dove Hair Fall Rescue Shampoo 1 Litre Conditioner 175ml Combo For Thicker Hair Enriched with Nutrilock Actives

Dove Hair Fall Rescue Shampoo 1 Litre Conditioner 175ml Combo For Thicker Hair Enriched with Nutrilock Actives

Key Features: - Formulated with Nutrilock Actives to reduce hair fall and promote thicker hair growth - Comes as a combo pack with 1 litre of shampoo and 175ml of conditioner - Suitable for daily use and all hair types - Nourishes and strengthens hair from root to tip

For whom: - People experiencing hair fall or thinning hair - Those looking to improve the overall health and thickness of their hair - Suitable for both men and women

Pros: - Effective in reducing hair fall and promoting thicker hair growth - Comes in a convenient combo pack for complete hair care - Nourishing formula leaves hair soft, smooth, and manageable - Suitable for daily use and all hair types

Cons: - May not show significant results for severe hair fall issues - The scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size appeals to Indian consumers looking for value for money in hair care products.	Nielsen, IRI
Brand Strength	20	18	Dove is a well-established brand known for hair care products in India.	Brandwatch, Kantar
Category Momentum	20	15	Strong growth in shampoo market, especially for hair fall solutions.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market.	GfK, Retail360
Competition	10	5	Facing competition from other established hair fall rescue shampoo brands in the market.	Spire Research, MarketLine
Use-case Advantage	5	3	Specifically formulated for thicker hair, addressing a common consumer need in India.	Kline, Statista
Final Market Score	100	76/100 (3.80/5)	Dove Hair Fall Rescue Shampoo & Conditioner Combo is well-positioned in the Indian market with strong brand recognition and competitive pricing.

Factor	Rating (out of 5)	Notes
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