Dove Dermacare Scalp Shampoo Dryness Itch Relief 12 Ounce

Dove Dermacare Scalp Shampoo Dryness Itch Relief 12 Ounce

- Dove Dermacare Scalp Shampoo is specifically designed to provide relief for dryness and itchiness on the scalp. It contains pyrithione zinc, an ingredient known for its anti-dandruff properties.

- Key features of this shampoo include its gentle formula that is suitable for daily use, its pleasant fragrance, and its ability to effectively combat dandruff and soothe irritated scalp.

- This shampoo is ideal for individuals who suffer from dry scalp, itchiness, or dandruff. It is suitable for all hair types and can be used by both men and women.

- Pros: Effective in reducing dandruff and relieving scalp itchiness, gentle formula suitable for daily use, pleasant fragrance. Cons: Some users may find the price to be on the higher side compared to other dandruff shampoos on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses common issues like dryness and itchiness, meeting consumer needs.	Nielsen
Brand Strength	20	18	Dove is a well-established brand known for hair care products in India.	Euromonitor
Category Momentum	20	15	Growing demand for scalp care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing competition from other established brands offering similar scalp care solutions.	IRI
Use-case Advantage	5	5	Effective solution for scalp dryness and itchiness, a common problem in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing market, facing competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—