Dove Daily Shine Shampoo 340ml Dove Daily Shine Conditioner 175ml Combo For Damaged or Frizzy Hair Enriched with Nutritive Serum

Dove Daily Shine Shampoo 340ml Dove Daily Shine Conditioner 175ml Combo For Damaged or Frizzy Hair Enriched with Nutritive Serum

About Product: This Dove combo includes a Daily Shine Shampoo and Conditioner, specially formulated for damaged or frizzy hair. The shampoo and conditioner are enriched with a nutritive serum to help nourish and restore the hair's natural shine and smoothness. Key Features: - Daily Shine Shampoo helps cleanse and nourish the hair, leaving it soft and shiny - Daily Shine Conditioner helps detangle and moisturize the hair, leaving it smooth and manageable - Enriched with a nutritive serum to provide deep nourishment and repair for damaged hair For whom: This Dove combo is ideal for those with damaged or frizzy hair who are looking to restore shine and manageability to their hair. It is suitable for all hair types and is gentle enough for daily use. Pros: - Nourishes and restores shine to damaged or frizzy hair - Helps detangle and moisturize the hair, leaving it smooth and manageable - Enriched with a nutritive serum for deep nourishment and repair - Suitable for all hair types and gentle enough for daily use Cons: - The scent may be overpowering for some individuals - May not provide enough moisture for extremely dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Nutritive Serum targeting damaged or frizzy hair needs.	GfK
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium combos in the market.	Euromonitor
Competition	10	8	Facing competition from other established brands with similar offerings.	Nielsen
Use-case Advantage	5	5	Addresses specific hair concerns like damage and frizz effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dove Daily Shine well in the Indian shampoo market.

Factor	Rating (out of 5)	Notes
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